The Design Process

For this position, fitting the branding guidelines was a main priority. I had a range of existing materials to study and use, along with a branding guideline booklet. These were crucial in my design sketching phases, as I wanted to make sure that any new designs I created flowed seamlessly with the older ones.

I created a variety of assets for this job, ranging from mailers to signage to social media. Much of the signage I created was done in a template style, allowing easy revisions to make the sign match the information of whichever location was in active need of it. Since the team was working on building social media from the ground up, there was a heavy focus on batch creating assets that could be reused for future years to come. Mailers were meant to be sent out on a saturation-style basis, drawing in potential customers with witty sayings and coupon offers.